The First Look

Today, Kinetic's Electric Energy reached one of its most significant milestones. The first completed proofing copy finally landed on the table at Kinetic Group headquarters.

It was a fitting moment. Ajinkya Firodia, Vice Chairman & Managing Director of Kinetic Group, sat down with Adil Lokhandwala, the company's Creative Head, to leaf through the book for the very first time. Every spread was examined with the attention it deserved - historic photographs, carefully restored advertisements, racing stories, engineering milestones and the remarkable people who shaped Kinetic's journey. What had lived on computer screens and design layouts for months had finally become a real book that could be held, read and experienced.

After one final review of the proofing copy, the book received its official sign-off, clearing the way for printing.

The occasion called for a celebration. Ajinkya was joined by Adil Jal Darukhanawala for a commemorative photograph, proudly holding the completed dummy beside the new Kinetic DX+ Electric scooter - the company's latest chapter standing alongside a book that chronicles every chapter before it.

Now all that remains is to get the digital files to JAK Printers in Byculla, Mumbai, to start the print run for this landmark automotive history book.