It is tough being Volkswagen, no not for anything else but for the fact that excellence and exhilaration coupled to emotion is always expected from this great car maker. If anything, its 10-year journey to date has been tough but then the pursuit of excellence never has been anything else and it is this first decade of operation in India that is the investment made by Volkswagen to try and create the leadership and the platform to garner excellence in the automotive sphere in the coming decade in India. The obvious motive is to gun for glory but do it using all your strengths and values and in trying to achieve this both Volkswagen, the mother brand and the Volkswagen Group as a whole have displayed their strengths in plenty! This book by noted Indian motoring authority Adil Jal Darukhanawala identifies all the inputs and investments made by way of human endeavour, product diversity and performance, contemporary design, cutting-edge engineering and what have you among many other attributes that highlight the German marque's first ten years in India.
